Request A Quote

    Our Blog

    Vehicle Wraps vs. Paint Jobs: Which is Better for Your Branding Needs?

    June 29, 2024

    When you’re zipping down the business highway, making your brand visible can be as crucial as the fuel in your tank. Vehicle branding, through wraps and paint jobs, turns your fleet into mobile billboards. But which method revs up the best results for your branding needs? Let’s shift gears and find out.

    What is a Vehicle Wrap?

    A vehicle wrap involves applying large sheets of vinyl that cover the original paint of the vehicle. These wraps can display vibrant graphics, advertising messages, or custom designs that are sure to turn heads.

    Pros of Vehicle Wraps

    • Cost-Effectiveness: Initially, wraps are less expensive than a full paint job. They offer a bigger bang for your buck with their ability to be easily updated or removed.
    • Protection: Wraps shield the original paint from sun damage and minor abrasions. This can preserve your vehicle’s resale value.
    • Reversibility: Fancy a change? You can remove or change a wrap with relative ease, which is ideal for seasonal promotions or updated branding.

    Cons of Vehicle Wraps

    • Durability Issues: Although durable, wraps aren’t immune to wear and tear. High-contact areas might show signs of fading or peeling over time.
    • Installation Skill: A poor installation can lead to unsightly bubbles and wrinkles. It’s vital to choose a skilled installer.

    Interestingly, vehicle wraps in Melbourne are seeing a surge in popularity, as businesses recognise their advertising potential during city commutes.

    What About Paint Jobs?

    Opting for a paint job means your vehicle will be hand-sprayed by professionals, giving it a brand-new or significantly different look that’s literally part of the vehicle.

    Pros of Paint Jobs

    • Longevity: A high-quality paint job can last the lifetime of the vehicle without the peeling that sometimes affects wraps.
    • Customisation: The level of detail in custom paint jobs can be superior for those looking to make a serious investment in their vehicle’s aesthetics.

    Cons of Paint Jobs

    • Cost: A custom paint job can be pricey, especially if opting for high-quality materials and detailed designs.
    • Permanence: Unlike wraps, changing your mind after a paint job is neither easy nor economical. You’re stuck with your choice unless you’re ready to repaint.

    Comparing the Impact on Branding

    Visibility and Versatility

    Wraps win when it comes to versatility. The ability to adapt and change your advertising or branding is invaluable in today’s fast-paced market. Paint jobs, while durable, lack this flexibility.

    Professional Image

    Paint jobs might edge out wraps if we talk about perceived permanence and a high-end finish, conveying a rooted, established brand presence. However, wraps can look just as professional if done right.

    Real-World Applications: Case Studies

    Several companies have leveraged the power of vehicle wraps for short-term campaigns, finding immense success. In contrast, luxury brands often prefer paint for its classic appeal and long-term commitment to a branding look.

    Maintenance and Care

    Both options require maintenance, though wraps and PPFs in Melbourne might need more regular check-ups for potential damage or wear. On the other hand, paint jobs need regular cleaning to maintain their pristine appearance.

    Final Thoughts: Which One Should You Choose?

    Your decision might boil down to how often you want to change your branding and what initial investment you’re ready to make. Wraps offer a dynamic and adaptable solution, ideal for businesses that evolve rapidly. Paint jobs suit those who have a consistent brand image and desire a longer-term solution.

    Remember, when considering PPF in Melbourne or any protective measures for your vehicle, both wraps and paint can benefit from additional protective layers to extend their life and maintain their look.


    Choosing between vehicle wraps and paint jobs for your branding needs doesn’t have to be a bumpy ride. Evaluate your business’s marketing goals, budget, and brand image. Whether you wrap it up or paint the town, your vehicle can be an effective marketing tool that drives your brand forward. Let your wheels do the talking, and your brand do the impressing.


    What Clients Say

    Based on 20 reviews
    j jacob
    j jacob
    Mr Tarek and Team, They did fantastic job on my Tesla. Tinting the Tail lights and Logo.(Black out)Very professional and detail in their work.Highly recommended!!
    Sandwich King Cafe
    Sandwich King Cafe
    I had my car wrapped , Tarek and his team did an amazing job, very happy with the Colour that tarek chose, my car looks brand new. Very professional highly recommended, worth checking most wanted Garages Tarek Rachid thank you.
    Tejveer Shishodia
    Tejveer Shishodia
    Got a Full Wrap done on my BMW. Very nicely executed. Happy with the outcome. Terek provides great service....
    Amazing work from MWG. They booked me in a only took a few hours to wrap my BMW’s roof. It looks amazing and it is at a fair price. Absolute professionals and knows exactly what you want them to do. I high recommend car enthusiast to come wrap their car here.
    Messi Gill
    Messi Gill
    Excellent work
    Armil Mohamed
    Armil Mohamed
    Came in to get my guards rolled. Great and friendly service by Tarek. Got the job done in an hour as promised for a fair price. Would highly recommend this place.
    Luxury Wheels
    Luxury Wheels
    Great guys to work with 👍
    Aidan Lay
    Aidan Lay
    Great work from Tarek! Couldn't have asked for more when it came to making my Audi look great. Have recommended his services to all my family and friends! I highly recommend anyone who’s after friendly and honest services.
    Reshad M
    Reshad M
    Booked in for guard rolling, arrived earlier than booked time and was still helped out and final product came out great. Waiting room available and super accommodating guys.

    Join Our Newsletter